The ENDS justify the Means

I was looking for some older material and came across this blog I wrote when we first launched Commonwealth Vapes. At the time ENDS was an acronym for something like Electronic Nicotine Delivery System and I had been researching Google AdWords only to find that just about anything vape related was banned. That was a coup;e years ago but with the recent outcry over fake and misleading news reporting leading up to the 2016 Presidential election it seemed even more relevant. We have no position on the candidacy, only fair reporting.

It’s ironic that for decades the secret sauce in news reporting was fear and now this same industry cowers in fear of betraying the search engine gods that supply it’s news hungry consumers.

In case you haven’t already googled it, negging is a term used lately to describe a rather unsavory tactic some men use to pick up women. Rather than complimenting a woman on her hair or something, a man (in this example) makes negative comments about her to lower her self-esteem presumably, and continue in this vein until, apparently, the woman is eating out of his hand. I am not making this up.

For months now I’ve been trying to share the word about a product insiders call ENDS. Like the publishing companies on the web, I can’t tell you what it stands for or why I think it’s great because any of the words used to describe it or it’s benefits will get it banned based on the Banned Word List maintained by search engine companies.

If you want to read ridiculous, half-true stories about the negatives though, you are in luck. I read one the other day that used numbers showing how a test group of teenagers who had “experimented” with some things had actually experimented with demonized product “A”, therefor A is “linked” to these harmful things that they had experimented with and by implication may encourage abuse of these harmful things and we should fear a world with more A in it. Thank goodness we have rules in place to protect our children from any written opinion to the contrary.

In an age where information access is ubiquitous, it’s important to make all versions of information, information from every viewpoint, every angle, as readily accessible. To ban words in search engines and articles relating to our changing world is to allow only one view apparently, the negative, fear mongering kind. There seems to be no ban on words when the thrust of the article is fear based, as in “The dangers of…” but if you write an article from the viewpoint of harm reduction say, and use the same words, it won’t get published. You will receive a form letter in return suggesting you edit out those words and resubmit. I know cause it keeps happening to me.